Skip to main content
Choose the dates and filters before comparing results. Use the same timezone in both systems when you compare daily totals.

​
Set a fair comparison window

  1. Choose the reporting timezone that matches your comparison.
  2. Select the dates. For part of a day, choose From time and To time in whole-hour steps, such as 18:00 to 22:59, then click Apply.
  3. Open one campaign or add a campaign filter.
  4. Check the active filters and entity status before reading totals.
The report includes the entire final hour in the selected timezone. For multiple dates, it covers one continuous period from the first date and time to the last. Date presets restore full days. For hourly patterns, group by Hour. For individual calendar days, use Date. Day of week combines the same weekday across the selected period.

​
Filter before drilling into a segment

To compare offers for mobile visitors from Canada and the United Kingdom, include those two countries and filter the device type to mobile. Then group by Offer. The result includes only traffic that matches both filters. For example, Visits > 100 shows only rows with more than 100 visits. Remove this filter when checking the full campaign total. Click Apply after editing the controls. If the result is empty, remove optional filters and check the period.

​
Check active and archived entities

Entity reports can filter by active or archived status. Include archived entities to find an archived campaign’s historical traffic.

​
Understand which date receives a conversion

Performance reports assign events to the original visit date. Events lists each event by its own timestamp. Consider this flow in UTC:
The conversion and its revenue belong to September 10 in the campaign report. The purchase appears on September 11 in Events. Use the event date to find a purchase. Use the visit date to assess the traffic that produced it. A past day’s revenue can increase when visitors convert later. When comparing systems, check whether both use the visit date or the event date.

​
Sort for the question you are answering

Click a column header to choose the sorting field and direction. Sort by Profit to find the largest profit or loss. Sort by ROI to compare profit relative to cost. Check cost and traffic volume before acting on a high ROI from a small sample. Sorting by a supported built-in field ranks the full report. Sorting by a custom metric ranks only the loaded rows, so it may not identify the highest or lowest value in a larger report. Individual event views show newest records first. Use their filters and dates to find a record. For a full reconciliation workflow, use Numbers do not match.