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This guide creates a Redirect campaign with one offer. You can use an affiliate network’s offer or your own page.
If your ad must open a page directly, choose Direct script. Follow the script installation guide.

1. Prepare a domain and offer

Add a tracking domain, such as trk.example.com. Complete its DNS setup and wait until it is active. Have your offer’s HTTPS URL ready. For an affiliate offer, get the network’s click ID parameter and conversion postback instructions.

2. Add your traffic source

  1. Open Traffic sources. Click Create.
  2. Choose your source’s template. If no template is available, choose Custom.
  3. Enter a name. Review the Click ID, Cost, and other parameters supplied by the template.
  4. For a custom source, enter the parameters and macros from that source’s instructions.
  5. Save the source.
See Traffic sources for parameter examples. For a manual test without an ad source, create a Custom source and leave its parameters empty.

3. Add the offer

  1. Open Offers. Click Create.
  2. Enter a name. Choose Global for Country.
  3. Enter the offer URL. Include {click_id} in the parameter your network uses to receive the Metricanic click ID.
  4. Save the offer.
For example, a network that uses subid would need this URL:
Use the network’s real URL and parameter name. If the URL already has a query string, add the parameter with &. A saved affiliate network can help you reuse its click ID settings across offers.

4. Connect the campaign

Open Campaigns. Click Create.
  1. In 1. Campaign, enter a name. Select your traffic source and active tracking domain. Choose Redirect and Global.
  2. Choose No visit cost for this initial check.
  3. In 2. Events, choose Simple. Keep Event cost at No event cost. Turn Outgoing postback off for the check.
  4. In 3. Rotator, select Campaign-only Rotator. Under Default Paths, add or select a path.
  5. Set Path action to Offers only. Select your offer. Keep the path and offer enabled with their default weights.
  6. Click Create campaign. Open 4. Finish. Copy Tracking link.
Simple counts Event ID 1 as a conversion and uses the incoming payout as revenue.

5. Check the visit and conversion

Open Tracking link. Confirm that you reach the offer. In Live Visits, find the visit for this campaign and test time. For an affiliate offer, configure the network’s callback using Send incoming events. The network must return the Metricanic click ID it received. Use Event ID 1 for this campaign. For your own offer, configure your site or CRM to send that event when a lead or purchase occurs. Use the network’s conversion test if it provides one. Otherwise, check a conversion from traffic sent through this campaign.
Use a separate test campaign. Test visits and revenue remain in its reports.
  1. Use a page you control as the offer. Keep subid={click_id} in its URL.
  2. Open Tracking link. Copy the complete subid value from the destination URL.
  3. Replace METRICANIC_CLICK_ID below with that value. Use your tracking hostname.
  4. Open the resulting URL once.
The response is a tiny image, so the browser can look blank. Check the report for one conversion and USD 12.50 revenue. This manual test does not set up the event trigger on your site.Use a new txuid for each new test transaction. Keep the same ID when you resend the same transaction.

6. Verify the report and start traffic

Open the campaign report. Select the visit’s date and refresh. For one visit followed by one conversion, expect Visits = 1 and Conversions = 1. Revenue shows the incoming payout. Clicks = 0 is correct here because this campaign has no landing button. If a result is missing, follow Missing visits or clicks or Missing conversions. Before sending paid traffic, choose the correct visit cost. Copy Tracking link into your traffic source. If needed, send conversions back to that source.