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A campaign connects a traffic source to your offers and landing pages. It also defines how to track visits, costs and conversions. Create separate campaigns for different sources, costs or conversion settings. Use a shared rotator when several campaigns need the same destinations and traffic rules.

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Prepare the connected elements

Create a traffic source and at least one offer. Add a landing page if visitors should see it before the offer. Connect a tracking domain before sending traffic.

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1. Campaign settings

Open Campaigns, click Create, and complete 1. Campaign. To add a domain here, choose + Connect domain in Tracking domain. For a single-country campaign, use offers, landings and a shared rotator marked Global or with the same Country. A Global campaign needs a Global shared rotator. To route visitors by their location, use a rotator condition. Under Tracking, choose Visit cost. See Campaign costs to choose between a source price, a fixed amount and no visit cost.

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2. Events

In 2. Events, choose:
  • Simple for one conversion type, such as a purchase. Event ID 1 counts as a conversion and uses the incoming payout as revenue.
  • Advanced for several events or conditional event settings, such as separate signup and purchase events.
Set an event cost or outgoing postback if needed. See Events and goals for the full setup.

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3. Rotator

Choose Campaign-only Rotator to set destinations for this campaign. Add a path under Default Paths with an enabled offer. Choose Use existing rotator to share destinations and rules. Edit shared rotator changes them for every campaign that uses the rotator. Choose Copy to campaign-only rotator to make an independent copy. See Rotators and traffic rules to add landings, split traffic or set conditions.

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4. Save and launch

Click Create campaign, then open 4. Finish.
  • For Redirect, copy Tracking link into the traffic source.
  • For Direct script, follow script installation, then use Traffic URL.
  • If the campaign has a landing, follow landing setup to install the script and connect its offer buttons.
After changing the source, domain or destinations, save and copy the updated links or scripts. Before paid traffic, test the destination, visit and conversion. Follow Your first campaign to check the results.

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Archive or restore a campaign

Stop advertising at the traffic source before archiving the campaign. Archiving stops its tracking links from accepting traffic and keeps its reports. To resume tracking:
  1. Restore the shared rotator first if it is archived.
  2. Restore the campaign.
  3. Select an active Tracking domain if none is attached.
  4. Check the destinations and test the tracking link before restarting ads.