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An offer is the page where you want visitors to sign up, buy or complete another action. It can be your own page or an affiliate offer.

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Add an offer

  1. Open Offers and click Create.
  2. Enter Name and the full HTTPS URL.
  3. Choose Country or Global.
  4. Select Affiliate network if the offer belongs to one.
  5. Add the click ID parameter described below, then save.
For a single-country campaign or rotator, use an offer marked Global or with the same Country. This setting does not block visitors from other countries. Use rotator conditions to route visitors by location.

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Pass the Metricanic click ID

Include {click_id} in the parameter your conversion sender expects. For an affiliate offer, select its network and enable Append click ID to add that parameter. For your own page, an example is:
Save tracker_id with the lead or order. Return it when you send an incoming event. In this example, creative also receives the value of Token 1. Use Macros for this URL to insert other supported macros.

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Choose the right route

With Redirect, you can track an external affiliate offer without installing code on it. To use Direct script on your own offer page, add it to an Offers only path and install the tracking script. You need access to the page’s code. No landing or landing button setup is needed.

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Add it to a campaign

  1. Open the campaign’s 3. Rotator tab.
  2. For a campaign-only rotator, select a path under Default Paths.
  3. Select the offer, keep it enabled, and save.
For a shared rotator, edit that rotator or copy it to a campaign-only rotator first. Start with one offer. Add more offers and adjust their weights to split traffic. Any landing in a path can lead to any offer in that path. Use separate paths for specific landing-offer pairs. Editing an offer URL affects every route that uses the offer. Create a separate offer for a test that needs its own URL and report row.

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Check the complete handoff

Open the campaign’s Tracking link or Traffic URL. If there is a landing, click its offer button. Check that the offer opens with the click ID, then send a test conversion and check the report.

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Archive an unused offer

Remove the offer from rotators that use it, then archive it. Its reports remain available.