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Save an affiliate network to reuse its tracking settings across offers. For your own offer page, you can leave Affiliate network empty.

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Create the network record

  1. Open Affiliate networks and click Create.
  2. Choose a template or Custom, then enter Name.
  3. Turn on Append click ID to offer URLs to use the network’s tracking parameter.
  4. In Parameter, enter the name only, such as s2. Check that Suffix shows s2={click_id}.
  5. Save the network.
Select the network in your offer and review Append click ID and the resulting URL. Changing a network’s parameter later does not update existing offer URLs. Update those offers too.

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Follow the round trip

The network must receive the Metricanic click ID and return it with each conversion. If the network uses s2, your offer URL can look like this:
Use the parameter your network supports. See Incoming events for the complete conversion setup.

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Configure the network’s callback

If the template provides an Affiliate network callback, select a Tracking domain. Copy the generated URL into the network’s conversion settings. For a custom network, use its documented macros:
Replace the example domain and macro names. The click ID macro must return the Metricanic ID stored in the offer parameter. Add txuid if the network provides a transaction ID. Use an Event ID configured in the campaign. Simple uses Event ID 1. In Advanced, choose the event that should receive this callback.

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Verify before using more offers

Open the campaign tracking link. Check that the offer receives a real click ID in the expected parameter, then send a test conversion from the network. Check the event, conversion count and revenue in Metricanic. To send the conversion onward to your ad platform, configure an outgoing postback.

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Archive an unused network

Reassign or archive the network’s offers before archiving the network.