Skip to main content
Use Visit cost for the price of incoming traffic. Use Event cost for an additional charge per lead, purchase or other event.

​
Choose a visit cost model

Open the campaign’s 1. Campaign tab and find Visit cost under Tracking. From traffic source (Auto) reads the incoming URL. It does not connect an ad account or import its spending report.

​
Set up automatic cost

  1. Open your traffic source.
  2. In the Cost row, enter a parameter name, such as cost, in Param.
  3. Enter the source’s price macro in Macro, then save.
  4. In the campaign, choose From traffic source (Auto) and save.
For example, after the source replaces its macro, the incoming link can look like this:
This visit records 0.20 in cost. The source must send a plain numeric amount. Use a distinct parameter name for Cost. If the source uses several names, separate them with |, such as cost|cpc. Generated links use the first name.

​
Set up fixed cost

Choose Fixed cost per visit (CPV), enter Cost per visit (CPV), and save. For example, 0.20 across 100 visits produces 20.00 in visit cost.

​
Add event costs only when they apply

In 2. Events, use Event cost for a separate expense, such as a commission. Choose No event cost, Fixed amount (CPA) or Revenue share (%). Event cost can add to visit cost. Do not record the same expense in both settings. See Revenue and event costs for setup and examples.

​
Verify before scaling

Send a test visit with a known price and check the campaign report. Use the same currency for cost and revenue. If cost is zero, check the campaign’s cost model and the parameter that reached Metricanic. A literal macro such as {price} is not a numeric price. Changes to visit cost settings apply to new visits. Use cost corrections to correct recorded spending.