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Automation rules check campaign performance on a schedule. They can tag report rows or change traffic through a connected source.

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Build a rule for unproductive placements

This example applies Warning to placements with more than USD 50 cost and no conversions. It leaves out the latest hour to allow time for conversions. Your traffic source must capture a placement ID in a token. Select that parameter as the rule’s Dimension.
  1. Open Automation Rules. Click Add rule.
  2. Enter Review placements after 50 spend as Rule name.
  3. Under Target, choose Traffic source parameters.
  4. Select Traffic source, the placement Dimension, and Campaigns.
  5. Under IF, set Default period to Last 1 day and EXCLUDE to Latest 1 hour.
  6. Add Cost > 50 and Conversions = 0 with AND.
  7. Set Check every to 2 hours.
  8. Under THEN, choose Set tag and Warning.
  9. Click Create rule. Enable the rule in the list.
Choose a cost threshold that fits your campaign. After a scheduled check, open a selected campaign’s report and group by the same placement dimension. Matching rows receive Warning tags. A tag applies within each selected campaign. Stop and other tags label report rows. They do not pause traffic.

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Choose the target

For example, a campaign rule can pause each campaign with Cost > 50 and Conversions = 0. Select campaigns from one Traffic source. Add new campaigns to the rule’s selection when needed.

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Pause, resume, or change bids

Connect the traffic-source integration and link its campaigns before using traffic actions. The editor shows supported actions for your selection and identifies campaigns that need a link. Choose the action under THEN. Use Add action to combine Set bid with either Pause or Resume. A parameter rule can also apply a tag. These actions change traffic at the advertising source. Each action has a separate result. A successful tag does not confirm that a pause or bid change succeeded. For Set bid, choose Set to for a fixed amount. To adjust the current bid, choose an increase or decrease by percentage or amount. Set Minimum bid and Maximum bid when needed. Use the displayed currency and bid unit. Adjustments require a known current bid and repeat on every matching check. For example, a 10% increase changes 0.10 to 0.11, then to 0.121 on the next match, subject to your maximum.

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Read the result correctly

Open the rule’s last-check status to see action results. When available, a matched example shows the values used for the conditions. Use the same report dates as the rule when checking a result. Cost, Profit, and ROI include completed cost corrections. Cost N uses recorded event costs. A rule can replace an existing tag. Avoid rules that apply conflicting tags to the same values.

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Combine conditions and compare periods

Use AND for another required condition. Use OR for an alternative group. All conditions in at least one group must match. Enter percentages as displayed values, such as 20 for 20% ROI.
Compare a metric with a Number or another Metric. For a metric comparison, enter a multiplier beside ×.Both metrics use Default period unless you choose a different period beneath one of them. EXCLUDE applies to all periods.For example, compare CPA for Last 1 day with CPA for Last 7 days, multiplied by 1.3. Add a minimum cost or conversion condition to avoid acting on too little data.
Use Current tag to check a placement’s tag, including No tag.With a supported integration, use Traffic state for the target’s own setting. Use Current bid for its known bid in the displayed currency and unit.These conditions use current values. If a condition group has no metric, Default period selects placements with activity. Campaign rules check selected campaigns even without activity.

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Maintain the rule

Click the rule name or choose Edit from its ⋯ menu. Use Duplicate for a similar rule or Delete to remove it. Disabling a rule stops future checks. Existing tags and changes at the traffic source remain. Tags also remain when a row no longer matches. If a rule stops after an interrupted run or an unconfirmed traffic action, check the affected traffic at the source before enabling it again. If the rule takes no action, check its campaigns, parameter values, conditions, and schedule.