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Choose one missing order or lead. Find its Metricanic click ID, action time, and request to Metricanic. Use the checkpoints below to find where it is missing.

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Follow the checkpoints in order

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Inspect what the sender actually transmitted

Check the sender’s log for the full click ID and intended Event ID:
Check for an empty click ID, unresolved placeholder, wrong domain, or campaign ID in place of the click ID. Compare the actual request with Send incoming events.

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Find the event

Open Events for the time the event was sent. If it is missing, check Errors. Keep the test time, campaign, response, and click ID if the problem remains.

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If the event exists but Conversions stays at zero

Edit the campaign and inspect the action for the received Event ID:
  1. Confirm the event is enabled.
  2. Confirm Count as conversion is on if this action should count.
  3. Check the first enabled conditional rule that matches this visit and event.
  4. Confirm that the matching rule has an enabled action for this Event ID.
  5. Check the campaign report for the original visit date, not only the callback date.
If the conversion is counted but revenue is zero, check the revenue setting and payout. A missing payout does not prevent the event from counting as a conversion.

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Check whether the request is a repeat

For a new test action, use a new transaction ID. For a retry, keep the same click ID, Event ID, and txuid. Send a later stage, such as approval, as its own configured event.

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Run one controlled retest

Use a separate test campaign. The test affects its reports and can send an outgoing postback.
  1. Start a new tracked visit and keep the click ID received by the offer.
  2. Enable Count as conversion and From incoming event revenue for the intended event.
  3. Send one event with payout=12.50 and a new transaction ID.
  4. Find the record in Events.
  5. Check the campaign report covering the visit date.
Expect one event, one conversion, and USD 12.50 revenue. If an outgoing destination is enabled, verify it in Postbacks and at the receiver.