What you can do with Metricanic - Metricanic

Use Metricanic to track advertising campaigns and compare their cost, conversions, and revenue. Create a campaign, choose its destination, and connect the leads or purchases you want to measure.

Choose how visitors arrive

Choose Redirect to send visitors through a tracking link to your landing or offer. Choose Direct script to open your page directly from the ad. You must be able to install the tracking script on that page. See Tracking modes.

Set up your campaign

Element	Purpose	Example
Traffic source	Choose where the traffic comes from and which ad details to track	An ad network sending creative IDs and click cost
Domain	Use your own address for tracking	`trk.example.com`
Campaign	Connect a traffic source to destinations and conversion settings	A campaign for a subscription offer
Rotator	Split traffic between destinations or choose them with rules	Send mobile visitors to a mobile landing
Landing	Show an optional page before the offer	A comparison page with an offer button
Offer	Choose the final destination	A signup or purchase page
Affiliate network	Reuse a network’s click ID and conversion settings across offers	The network that reports the purchase

Use an existing landing URL or publish a hosted landing from Metricanic. Offers link to the signup or purchase pages you want visitors to reach.

Record leads and purchases

Use the campaign’s event settings to choose which actions count as conversions. Connect your site, CRM, or affiliate network with an incoming event. You can also send conversions to your traffic source.

Read the numbers in context

A source ad click usually creates a Metricanic Visit. Clicks count tracked offer clicks, such as clicks on a landing button. A redirect straight to an offer can record a visit without a click. Use reports to compare results. The metric reference explains conversion rates, cost, revenue, and profit. Start with your first campaign.