Mark segments for follow-up - Metricanic

Tags mark report values for later review, such as an offer to investigate or a promising country. A tag does not change traffic. For example, Stop does not pause a campaign.

Apply a tag to the segment you mean

Open a report for one campaign.
Group by the dimension you want to mark, such as Offer.
Open the row’s tag picker and choose Fire, Money, Warning, Stop, Question, or Star.

To tag several rows, select them and click Tag Rows. A tag applies to that value throughout the campaign, across dates and breakdowns. It does not carry over to another campaign. Choose another tag to replace it or No tag to remove it.

Return to the review queue

Use the tag filter to find marked values. For example, show Warning while investigating costs. Review old tags when performance changes.

Combine manual review with automated rules

An automated rule can also set tags. Check the rule if a tag changes after you set it manually.